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Title
Text copied to clipboard!Programmatic Advertising Buyer
Description
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We are looking for a Programmatic Advertising Buyer to join our dynamic digital marketing team. As a Programmatic Advertising Buyer, you will be responsible for planning, executing, and optimizing programmatic ad campaigns across multiple digital channels. You will work closely with media planners, data analysts, and creative teams to ensure that campaigns are delivered efficiently and meet client objectives. Your role will involve leveraging demand-side platforms (DSPs), real-time bidding (RTB), and data management platforms (DMPs) to purchase digital ad inventory in an automated and data-driven manner. You will analyze campaign performance, adjust strategies in real time, and provide actionable insights to maximize return on investment (ROI). The ideal candidate is analytical, detail-oriented, and has a strong understanding of the digital advertising ecosystem. You should be comfortable working with large data sets, possess excellent communication skills, and be able to manage multiple campaigns simultaneously. Experience with programmatic platforms, audience segmentation, and digital media buying is essential. You will also be expected to stay up to date with industry trends, emerging technologies, and best practices in programmatic advertising. This position offers the opportunity to work with leading brands, innovative technologies, and a talented team of marketing professionals. If you are passionate about digital advertising and thrive in a fast-paced environment, we encourage you to apply for this exciting role.
Responsibilities
Text copied to clipboard!- Plan and execute programmatic advertising campaigns.
- Manage budgets and optimize ad spend for maximum ROI.
- Monitor campaign performance and provide regular reports.
- Collaborate with internal teams to align campaign strategies.
- Utilize DSPs and RTB platforms for media buying.
- Analyze data to identify trends and opportunities.
- Adjust targeting and bidding strategies in real time.
- Ensure campaigns meet client objectives and KPIs.
- Stay updated on industry trends and new technologies.
- Communicate campaign insights and recommendations to stakeholders.
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Advertising, or related field.
- 2+ years of experience in programmatic media buying.
- Proficiency with DSPs, RTB, and DMPs.
- Strong analytical and quantitative skills.
- Experience with campaign management and optimization.
- Excellent communication and teamwork abilities.
- Ability to manage multiple projects simultaneously.
- Familiarity with audience segmentation and targeting.
- Detail-oriented with strong organizational skills.
- Up-to-date knowledge of digital advertising trends.
Potential interview questions
Text copied to clipboard!- What programmatic platforms have you worked with?
- Describe your experience optimizing digital ad campaigns.
- How do you approach budget allocation for campaigns?
- Can you provide an example of a successful campaign you managed?
- How do you stay informed about industry trends?
- What metrics do you prioritize when evaluating campaign performance?
- Describe a time you had to adjust a campaign strategy quickly.
- How do you collaborate with creative and data teams?
- What challenges have you faced in programmatic buying?
- How do you ensure campaigns meet client objectives?
